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ONI Denim
Mysterious denim masters
Baracuta
Traditional, quality, class
Jeans
Authentic heritage fades
Vibrant Tees
Bold colour options
Paraboot
A legacy of excellence
Moonstar
Japanese sneaker inspiration
Rucksacks
From master craftsmen
Hats & Caps
The essential accessories
Footwear trends for Spring 2024
How The Bear Revolutionised the ‘Plain White Tee’
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ONI’s famous ‘secret denim’ is back again in the form of the 676ZR model. This classic 5-pocket heavyweight is a mid-rise jean which fits tightly on the waist and thighs and keeps on tapering as it falls down the leg. So if you like a slim jean which packs a lot of punch, this just might be the one for you. ONI’s secret denim is a 20oz mystery of low tension, slubby weaving, with a beige dyed weft which flecks the fabric at irregular intervals to give an authentic heritage feel. This denim is famous for its glorious fades, which will definitely be further encouraged by the tight fit of this 676ZR. Universal copper rivets, heavy duty bar tacks, raised belt loops and canvas pocket bags all support this brand’s reputation as the most durable on the market. The iconic deer skin either patch adorns the back of these jeans, along with the ‘secret denim’s’ enviable pink selvedge line.