Son of a Stag | Globally Selected Men's Fashion and Lifestyle

Free Shipping On All UK Orders Over £100.

The 'Secret Denim' Japanese Brand

ONI Denim

Winter Jackets

Buzz Rickson's

What's New

Latest Arrivals

ONI 642NIKHN 'Kihannen' Natural Indigo 18oz Relax Tapered Jean (Rinsed)

ONI 642NIKHN 'Kihannen' Natural Indigo 18oz Relax Tapered Jean (Rinsed)

£279.90

ONI 557HPSBK Hyper Stretch Slim Straight Jean (Black)

ONI 557HPSBK Hyper Stretch Slim Straight Jean (Black)

£139.90

ONI 902 Aizumi x Black 20oz Relaxed Tapered Jean (Black)

ONI 902 Aizumi x Black 20oz Relaxed Tapered Jean (Black)

£349.90

ONI 902 16oz Deep Green Cast Secret Denim Relax Tapered Jean (Rinsed)

ONI 902 16oz Deep Green Cast Secret Denim Relax Tapered Jean (Rinsed)

£349.90

Jeremy McAlpine Striped Scarf (Teal)

Jeremy McAlpine Striped Scarf (Teal)

£49.99 £149.90

Jeremy McAlpine Striped Scarf (Sky Blue)

Jeremy McAlpine Striped Scarf (Sky Blue)

£49.99 £149.90

Jeremy McAlpine Striped Scarf (Rust)

Jeremy McAlpine Striped Scarf (Rust)

£49.99 £149.90

Jeremy McAlpine Striped Scarf (Magenta)

Jeremy McAlpine Striped Scarf (Magenta)

£49.99 £149.90

Son of a Stag x Soldier Blue

Denim Repairs

Send Your Jeans In Now

Features

The Devil in the Detail: 001

The Devil in the Detail: 001

Greetings all and welcome to our inaugural edition of ‘The Devil in the Detail’, where we take a deep dive into some of the most intriguing, origin...

Interview: The Founders of Tellason

Interview: The Founders of Tellason

Tony PaTELLA & Pete SearSON are TELLASON, the denim brand that strongly believes “style comes through best on people who don’t work at it”. Bas...

Mr Oishi and The Rise of ONI Denim

Mr Oishi and The Rise of ONI Denim

As proud exclusive stockists of ONI Denim in the UK with arguably the largest selection of the brand internationally, we thought it was about time...