Quite rightly, all of us want to know who we are dealing with before making any purchases.

Son of a Stag is the retail trading name owned by JFK Clothing Co. Limited.
Son of a Stag was created by our family friend Torben Hjorth as per his name sake in Danish (Hjorth means Stag).
JFK Clothing Co. Limited has been in business for over 20 Years and owned the brand 'Son of a Stag' since 2003. Torben Hjorth remains a friend and fan of our company.
We enjoy an enviable reputation with all our customers and have tremendous regular/ repeat customer business which is growing constantly.
Our mission is to deliver the very best clothing, denim jeans and footwear from all round the world.
We are very passionate about what we offer to you. It is not about the price first, it is about the right product first and then the price. We still aim to give you great value in offering you the correct product, product knowledge, personal service and of course free specialist hemming in case you need your jeans shortened.
Our brand list and the website contains some very exclusive products - some of which are exclusive to SOAS in Europe.
We try and offer the very best service and our team undergo regular product training.
We travel the world to bring to you the very best choice caught selectively with 'pole and line' strategy.
The SOAS team are in 7 days a week looking forward to serving you and hence appointments are not necessary.
- Rudy Budhdeo